BRAND BOOK

 

Basic elements of corporate identity

brandbook-img

Descriptor

 

The descriptor can be placed both in the composite block with the logo, and separately from it. The offset from the font writing is a quarter of its height.

logo-koloro
logo-koloro logo-koloro-descriptor

Font:

Futura Bold

Letter spacing:

100

Line spacing:

Auto

Free zone

 

The zone free of graphics and text is also called security zone. We’re recommended to leave a small amount of free space around the logo so that it stands out and reads well. Depending on the format of the logo, the space may be larger or smaller.

koloro-square-logo

Minimal size

 

There are three versions of logo and three variants of minimal size for them. Use them at a rate less than the specified is not recommended.

koloro-logo

20мм

logo-koloro

10мм

crown

5мм

Logo placement

 

When placing a logo on colors not provided for in this manual or in photographs with a homogeneous background, you should choose the most contrasting color.

 
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Accommodation on company colors

 

On branded colors and on black, the logo remains white, on white — logo is reflected using branded colors.

logo-koloro
logo-koloro
logo-koloro
logo-koloro

Corporate colors

 

The corporate color is a gradient: from a dark, moderate purple hue, which smoothly flows first into a bright crimson, to a bright yellow.

Gradient

 
 
 
 
 

#8141a9

 

#ae418c

 

#d4436c

 

#e67a45

 

#efcb19

 

#000000

 

#595959

 

#a6a6a6

 

#e7e7e7

 

#ffffff

Animated Strip

 

The animated strip makes the logo dynamic. In the static version the strip adds an accent and centers the attention of the beholder.

 

Corporate Fonts

 

The main font is Segoe UI, which refers to the style of “Humanistic grotesque”. There are no serifs in it and the letters are slightly rounded in shape.

 

Segoe UI

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

абвгдеёжзийклмнопрстуфхцчшщъыьэюя

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

абвгдеёжзийклмнопрстуфхцчшщъыьэюя

1234567890!@#$%^&*()

1234567890!@#$%^&*()

Segoe UI Bold

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

абвгдеёжзийклмнопрстуфхцчшщъыьэюя

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

абвгдеёжзийклмнопрстуфхцчшщъыьэюя

1234567890!@#$%^&*()

1234567890!@#$%^&*()

crown-background

The standards of writing materials

 

Font: Segoe UI Bold, Segoe UI Regular
Kegl: the main text is 20pt, the headlines are 60pt
Line spacing: 30pt
Letter spacing: 0

apple-1

Brand Pattern

 

The pattern consists of the letter “O” with a crown above it. The letter “O” is not chosen by chance, in the name of the company it occurs three times and one of them is located in the center of the word.

 
pattern
 

Brand Character

 

Character — 3D-model of the living letter “O” in the crown. His name is Kolorombo. Before we start modeling, we made a couple sketches with him. Kolorombo appears in articles and some types of letters for clients.

Kolorombo is a conqueror, discoverer, he is curious and active.

featured featured featured featured featured featured featured character
 

Character on the merch

 

We came up with several options for using the character on souvenirs, among them — the print with Kolorombo on the iron throne.

img-3

Tagline

 

The tagline of KOLORO is “Koloronize”. It’s appeals and inspires potential customers to become part of the KOLORO family and increase profits by enlisting the support of professionals.

slogan

Infographic Design

 
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section-10-img-2
section-10-img-3
section-10-img-4
section-10-img-5 section-10-img-6
section-10-img-7
icon-1 icon-2 icon-3 icon-4 icon-5

Team photos

 

All the photos of the employees are made on a black background and processed in a program that gives the image the look of an oil canvas.

manager manager manager manager
manager manager manager manager
manager manager manager manager

Animation of corporate style elements

 
crown

Сharacter Animation

 

The character is made using 3D-modeling technology. This makes it easy to animate the image.

Business Cards

 

We tried to simplify the business card with leaving only the main elements on it. The photo of the employees on the business cards allows you to personalize the contact, create an additional link between the potential client and employees of the company.

logo-banner
cutaway
 

Commercial offer

 

Standards for registration of commercial offers are distributed both in paper version and electronic.

A commercial offer consists of a homepage, a company page, a list of services offered, examples of the company’s work and a standardized final slide.

brandbook

Presentation

 

As with the commercial offer, the layout of the presentation is suitable for online and print. We have several types of presentations, but they are all unified. Each presentation consists of a title slide, a page about the company, a list of competencies, several cases (text + graphics), several graphic slides, (only work examples, without text) and the final slide with contacts and CTA.

 
  • gallary-img gallary-img

Design of corporate letters

 

We made several templates of letters:

  • a letter-dispatch is sent 1-2 times a month;
  • greeting letter (main calendar holidays);
  • letters with commercial offers;
  • standard letters of managers on work with clients.
iPad-5
img-email

Conclusions

 

Brand book accelerates the work of the company, it simplifies the coordination between departments and helps to quickly solve all the problems associated with the design of online and offline documents.

You can order the development of corporate identity and the creation of a brand book in KATASIS. Contact us to save the time of your employees and spend it on the main tasks.

Tell us about your project

Get a free consultation right now.

Tell us about your project

Get a free consultation right now.