What is ICO?
ICO or Initial Coin Offering is a form of fund-raising. Basically ICO uses crowdfunding projects, meaning companies that only enter the market.
In the work process ICO project team sells some shares to investors in cryptocurrencies. Funds gathered in the process of ICO, or «crowdfunding», is generally used for development. In this case, the token holder receives both a direct benefit from the buy and a discount in the early stage of the Crowdsale, and maybe later, shares rise in crypto-exchanges.
ICO audit services: project analysis and rivals
- Market peculiarities, rivals and targeting, which helps determine project direction.
- Analysis of rivals for ICO in each field
- Market potential estimate
- Constructing your investor profile
- Description of the objections which the audience might voice
- Action plan to market the product, considering cost optimization and risk management.
- Project concept and description of idea, a unique proposal, marketing approach.
- Channels, targeting, messages for different segments of the audience, creatives, budgets
- ICO checklist before starting marketing phase.
White Paper formation
- Whitepaper represents project’s initial document. Full information needs to be provided for investors.
- Team has two levels of project immersion — gathering of main data, working with it and careful dividing.
- Agreeing on a paper with the coordination.
- The end version design.
- Combine the project idea and investors’ needs. You receive a marketing tool, enhanced by peoples features.
- Development of technical specifications.
- Choosing a domain and hosting.
- Website layout.
- Site usability testing.
ICO commercial services: сontent marketing
- A certain number of texts to receive media variety. Feedback processing — hearing the audience, answering questions.
- Creating a content plan.
- Copywriting — preparation of the required texts.
- Development of Bounty program.
- Cooperation with thought champıons.
- Conducting webinars.
- Conducting social networks and communicating with the audience in 24/7 mode.
- Online setup and launch of advertising campaigns. Daily monitoring of performance indicators and optimization of budgets.
- Contextual advertising.
- Paid advertising on social networks.
- CPA networks.
- Mailing of emails.
- Registration in ICO-catalogs.
- Preparation and stages of ICO.
In order to understand if the project is of any interest for potential cryptocurrency invstors, such as BitcoinTalk, Reddit and others, a pre-announcement is being made. This is the first, but very important stage of the ICO project.
Denotes a small presentation describing project’s aim and nature overall. That is when the feedback to potential investors is possible, in order to improve the product and adapt it to a certain template. It is crucial to form a team, study competitors, register a company, describe a product based on an idea (Whitepaper), start a site with email newsletter.
An official project template is chosen and on offer is generated based on preliminary announcement. Denotes a proposition to enter into a transaction, which contains the basic points for potential inverters.
Most crowdfunding projects are rather unknown, ICO marketing enables preparation for ICO introduction. A competent PR plan enables finding possible investors and gets project promotion.
Organization of the ICO
End part of ICO is the issue of their shares or the usage of available platforms (Ethereum, Waves, etc.) and ICO launch. Typically, campaign announces the sum of money, reaching which the process of gathering would be considered as successful. In case of success, company follows its promises to investors.
Qualitative ICO marketing is necessary for overall success of the product
ICO-marketing is a set of actions, from creation of promotion strategy of the project to the model of its development. It includes ICO positioning, Social media marketing promotion, website launch and e-mail distribution, Public relations strategy, building communications (language, form, style) with the community and blogs, investors and users of the product.
ICO global services: guidelines in case of having nothing more than idea, however without understanding mechanisms of its implementation?
To achieve your business goals and ideas, we offer ICO consulting services. The complex of our actions on project development will give you correct positioning, will give an estimation to the enterprises of competitors, will optimise internal document circulation, will consider legal and financial options, will carry out technical realisation (from start of own cryptocurrency before working out of a site), will develop strategy of marketing, will correctly distribute expenses of the budget, will prepare a product for start and will accompany the project at all stages of passage ICO for achievement of all set purposes.
Order ICO global services: flexible approach
We design the most useful methodology: Waterfall + iteration, SCRUM or Agile. Our company supports changes in the process of execution. Moreover, we can provide timely communication and information about the project stages. If desired, Git version control system and the task-tracker can be accessed.
Our project manager will answer all of your questions along the way. In case of importance it is possible to meet with the team.