Corporate design involves trademark assets that make your business particular & recognizable from competitors. Corporate identity design is reproduced in the graphical image of its logo, name, slogan, uniform, facilities, ™’s and much more.
The primary goal of the corporate design is to distinguish your work from others and create a recognizable positive image. For this purpose, we develop a set of rules and principles of a visual display united by one idea.
The result of corporate design development is shown in a guideline, which is a special document of standards. The guideline is a set of rules and principles for the use of signs, logos, corporate characters, fonts & coloring of corporate characteristic elements, as well as for the correct placing of these elements on advertising media. A guideline can be a separate document or a part of a brand book.
The usage of corporate design
A finished corporate design has a complex structure & produces a number of effective marketing products:
- advertising card, forms, and souvenirs, which represent the company;
- trademark as a key element of advertising campaigns and promotions;
- logo as a symbol of the enterprise, which appears in outdoor & display advertising;
- branded merchandise as part of online advertising.
A corporate identity developed by amateurs most unlikely to attract the attention of would-be users. Therefore you should decorate the image of your brand with a distinguishable and attractive style professionals will develop.
What is the reason corporate identity so meaningful?
In a rapidly growing and competitive world where customers have countless opportunities, companies need a strategy, that ensures them a reliable position in the market. A proper corporate identity helps to reach this company goal. This is the reason every company should consider ordering corporate identity services.
Sequential corporate identity development pursuant to purposes, morality expressing, principles and future aspiration of the business makes its customers loyal.
The first-hand experience along with a corporate identity affects the buying decision of customers. A corporate identity that has a robust and positive influence creates an affirmative business image in the customer’s mind. A strategically planned identity gains good results in terms of referrals & repeats business.
- Connection. Maintaining a coherent corporate brand identity guarantees that each member of the organization represents it equally when interacting with actual and would-be users and stakeholders.
- Reliability. Meticulously thought-out corporate identity imposes to standardize the visual portrayal of a trademark, which belongs to you, for all channels.
- Recognizability. Powerful corporate identity distinguishes you in a competition and your brand will easily be recognized through design, communication, and actions.
Corporate design elements
- Naming and corporate colors (color design)
- Graphic visualization of the concept for positioning
- Designing a vector logo
- Business card design
- Letterhead design
- Development of a folder for documents and letter templates, email signatures
- Design of brochures, fliers, booklets, and notebooks
- Souvenirs that visualize new ideas
- Development of packaging and labels with 3D visualization
- Branding of sales outlets, company clothes, and transport
- Components for online activities: websites, banners, brand backgrounds, etc.
Why is corporate design development effective?
- forms an image;
- fully corresponds to the company’s philosophy and concept;
- corporate design elements are individual and unique;
- helps to quickly recognize your brand and makes it outstanding among competitors;
- strengthens a positive attitude towards your products or services;
- creates a sense of trust among consumers and business partners.
Corporate design services by KATASIS guarantee the recognizability of your business
The professional corporate identity development from KATASIS consists has the following steps:
Brand marketing research allows you to easily identify the most promising forms and components for your corporate identity.
It may be called the corporate style of ideology advancement. At this stage, we conduct analysis or corporate identities, brands and market leaders in your field and formulate the corporate identity goals.
The crucial element to the company’s image and the starting point to develop an ideal corporate identity.
To design a corporate logo, we choose visual symbols and signs, work on a unique font and typography and offer color solutions. This creates a base for the future brand book.
It is recommended to create a corporate character who will be associated with the brand by the client to some companies.
This character becomes an integral part of the whole brand package and is used according to the guideline.
We prepare brand elements: business cards, envelopes, packaging for products, etc.
According to the nature of your business, we stylize the brand’s clothing and work on the concept of its sales outlets or exhibition pavilions, as well as the concept of using the corporate identity in interior design, etc.
The guideline a description of a corporate identity. The project developers provide recommendations on the proper use of all developed elements in this document.
If you use this guide properly, you will successfully implement the marketing ideas reflected in graphic materials and components of the corporate identity.
Order a corporate identity design from KATASIS from where you will certainly notice the way of the improved image of your company can bring high results.