Еmail-marketing is one of the most effective types of Internet marketing, which allows you to attract new customers, return old ones and encourage you to purchase or order services already existing. When working with your database, it allows you to significantly increase repeat sales and interest of your customers. The main advantage of such marketing is the ability to analyze customer purchases and behavior and create on this basis a personalized system that will send out messages at the exact time when your customers are most interested in buying goods. You will find such an individual approach to each buyer from us.
E-mailing is not spam! Competent email marketing is the sending of letters only to those users who agreed to receive them (for example, they subscribed to your news). The newsletter provides an opportunity to communicate with undecided potential buyers until they are ready to make a purchase or order a service.
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Elements of online marketing services:
- Personalization of mailing through user segmentation
- Choosing the right service for sending emails
- Filling, design and layout of letters
- Set up automatic sending of emails
- Working with marketing indicators, updating the mailing list
Digital marketing: stages of creating an effective mailing
«Punch» through a crowd of competitors. Segmentation of addresses is that with which the organization of successful electronic dispatch begins. This can be done on the basis of relevance (when a particular person bought something from you or viewed the site, but did not complete the purchase), and by frequency and by value (what was the amount of the order). Today, there are many complex statistical models that use the customer database. The more complex your business and the more customers, the more carefully you need to approach segmentation. After segmentation, you need to develop several email templates for different addresses that will be used for mailing.
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Also, by experimenting and monitoring the activity of users on the network, you need to determine the time of sending the mailing so that the user’s reaction to your letter is most appropriate.
Literactive mailing, call for action
To ensure that your message is not lost in the spam stream, it should:
- Have an intriguing, catchy headline, nice design
- Solve a specific client problem
- Contain a maximum of useful information with a minimum of words
All people appreciate the individual approach. Any recipient will be much more pleased to read a personalized letter than a faceless abstract message. An effective letter must include the client’s name, as well as personal information (for example, information on the latest purchases made). The letter should be only important and interesting information to the addressee — discounts, competitions, special offers, interesting company news, useful advice, etc.
It is also recommended to periodically dilute the newsletter with interesting information letters, actively use video content. There must be a call to action in the text of the mailing! It can be like a direct call to buy a product or order service, or indirect (for example, leave an application, read the article from a specialist). This may be a request to leave feedback about the products or comment under the information article — this will not only benefit your business but also enhances the client’s involvement.
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Email marketing for business
It is very important not only to approach the development of the content of the mailing professionally but also constantly monitor user activity after each letter. An experienced specialist can understand a lot about a business by analyzing the behavior of users.
Each stage of development of e-mailing requires a lot of experience and skill, it involves the work of a copywriter, a designer, a marketer. The joint work of all our experts eventually gives out quality email-lists that help you attract new customers and establish productive ties with the old!
Digital marketing company: a flexible approach
We work on a methodology that is convenient for you: Waterfall + iteration, SCRUM or Agile. We are not afraid of changes on the go and are ready to provide timely communication and information about the stages of the project.
If desired, we provide access to the Git version control system and the task-tracker. Each client receives a personal, competent project manager who is able to answer most questions. If necessary, a meeting with the participation of specialists and programmers is possible.